CRM for B2B E-Commerce

Online orders without customer relationships? That can be better. We help B2B merchants connect e-commerce and relationship management.

View Industry Solutions
Online-Shop-Strategie, E-Commerce, Digitalisierung, Geschäftsentwicklung.

The Typical CRM Challenges in B2B E-Commerce

The Anonymous Customer

Orders come in - but you know nothing about the customer behind them.

The Offline-Online Divide

Field sales and web store live in different worlds. No shared customer view.

The Price War

Online customers only compare prices. How do you differentiate?

The Reactivation Gap

Customers order once - then never again. You notice it months later.

How We Help B2B E-Commerce Companies

1

Shop-CRM Integration

Order data, browsing behavior, shopping carts - all in the CRM for personalized outreach.

2

Unified Commerce

One customer view for online, phone, and field sales - no channel conflicts.

3

Customer Segmentation

Segment customers by behavior, value, and potential - not just by revenue.

4

Churn Prevention

Automatic alerts when activity drops - before the customer goes to the competition.

CRM Features for B2B E-Commerce

FunctionBenefits for your industry
E-Commerce SyncShopify, Magento, BigCommerce - orders automatically in the CRM.
RFM AnalysisRecency, Frequency, Monetary - automatic customer scoring.
Account Manager AssignmentAutomatic personal contact above $X revenue threshold.
Re-Engagement AutomationsAutomatic campaigns for inactive customers.
Customer PortalSelf-service for order history, invoices, returns.

Typical Use Cases

High-Value Account Development

Identify and personally serve top customers.

+60% Customer Lifetime Value

Reactivation Campaigns

Automated win-back campaigns for inactive customers.

25% Reactivation Rate

Hybrid Sales Model

Seamlessly connect online and field sales.

+35% Cross-Channel Revenue

Who Is This For?

Ideal for you if:

  • ✓ You're in the B2B E-Commerce sector
  • ✓ Your company has 20-500 employees
  • ✓ You have at least 5 people in sales
  • ✓ Your CRM isn't working optimally or you don't have one

Typical clients:

  • • B2B online wholesalers
  • • Manufacturers with direct sales
  • • Technical distributors
  • • - Office & industrial suppliers

Frequently Asked Questions

That depends on your situation. We provide vendor-neutral advice and recommend the system that fits your requirements.
Typically 6-12 weeks. An MVP can be live in 4 weeks.
Potential analysis $499 (credited toward engagement). Implementations $5,000-$15,000. Ongoing support starting at $950/month.

Ready for Professional CRM in B2B E-Commerce?

In 35 minutes, we analyze your CRM situation and show you concrete optimization potential.

Fully credited toward engagement.

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